FALL-WINTER 2024-2025 COLLECTION
- ECHO -
Since his first collection in 2020, Vincent Pressiat has recurring themes that represent his vision of fashion in the context of today’s chaotic world. Themes he revisits, that have defined his brand, and defined his generation.
The Pressiat FW24 collection pens a poignant dialogue on our absurdly paced existence. ECHO highlights the speed at which everything and everyone moves nowadays. The wheels of time turning faster and faster gathering speed towards an apocalyptic implosion.
He questions how we can combat futility. Can we come back from this point of no return? Ultimately in the madness he believes in an echo of hope and has created a wardrobe for those who dare to confront the madness head-on.
His collections have always been designed to act as dual armor and protection. He advocates for timelessness.
In ECHO, we find his signature gender-neutral designs characterized by meticulous tailoring and a subdued color palette of black, white, and dove grey. Fabrics range from wool and silk to vinyl and leather, with a focus on full circle sustainability through the use of deadstock materials.
Determination emanates through the couture creations. There are several faux Mongolian fur jackets with bold shoulders jutting skyward, framing the face, constructed using corsetiere collar boning. Paired with diaphanous long skirts in sequined devoré velvet with either trains or slits.
Shorter silhouettes include faux fur mini dresses with snowflake impression, micro miniskirts, and kilts. There are chic secretary styles with revealing slits. The tops feature turtlenecks, elegant neck ties and glove sleeves. Bouffant shaped sweaters in boiled wool. A translucent white backless robe “Eventail'' with accordion pleats hugging the face.
Tailoring comes with one black winter wool and cashmere coat, a loose-fitting jumpsuit, tailored wool and denim jackets all with lingerie style lacing details on the back to cinch the waist.
A long bomber jacket in faux poulaine and short aviator jacket in wool. Styles for pants are in the lingerie spirit, featuring modifiable Garter Belt and corset lacing back and front. The looks are accessorized with glasses by Thierry Lasry and shoes by Maison Ernest.
The car takes center stage as a holographic emblem floating above the snow-covered set. The iconic Cadillac car is a cherished childhood memento for Pressiat. His grandmother gifted him a white collector toy version when he was 5 becoming the symbol of the show.
A striking gown crafted entirely from recycled tires symbolizes the race against time.
A COLLECTIVE INTELLIGENCE
This season, PRESSIAT dared to entrust up and coming talents, working in the fields of visual arts, technology, music, communications, and strategy, with total creative freedom. Together, they collaborated to bring to life a fashion show that was both surprising and unique, an innovative fusion of ideas and diverse skills, amplifying the house's magnitude.
This collective intelligence reflected a shared dream of exploring new dimensions in synchronicity, pushing back the boundaries of creativity, elevating each other’s ideas and visions.
More than 60 volunteers behind Vincent Pressiat’s vision, echoing into a multitude of dreams, hearts and souls poured into this extraordinary and unforgettable 14 minutes show.
Fashion & Creative Direction by VINCENT PRESSIAT
PRESSIAT is an eponymous "no-gender" brand created by Vincent Garnier Pressiat. Launched in March 2021, it defines itself as chic, provocative with a Parisian elegance; men and women are brought into a world where all inhibitions fall away, where light triumphs over the shadowy spectrum of society. PRESSIAT celebrates joy, self-confidence, melancholy and combines craftsmanship, architecture and art with the world of night life.
Vincent Garnier Pressiat is a young designer who graduated from the IFM. He has worked for John Galliano, Maison Margiela, Saint Laurent and Balmain.
In just a few seasons, Pressiat has attracted the attention of major publications such as WWD, Numéro, W and Harper's Bazaar, who count him among the "Avantgarde" designers to follow, as well as Vogue US, where celebrities dressed in Pressiat on the red carpet have repeatedly been on the magazine's "Best dressed list". Pressiat also seduces the most prominent stylists such as Law Roach and celebrities like Alton Mason and Halsey. His creations also featured in Netflix’s hit show “Emily in Paris” season 3.
Creative Direction by CLEMENT DEZELUS
Clément Dezelus is a visual artist based in Paris. His work explores several mediums as film, music-videos, illustrations, painting
and art direction.
“The collaboration with Vincent started last season when I shot his
campaign. Our common obsession for structure, sharpness and dark sexiness made our collaboration evident.
This season we decided to work again and create a
scenography inspired by the ghosts of Vincent imagination. A mix between past and future, beauty and trash. The idea was to create a contrast between the brutalism of the location and the poetry of the snow. The Cadillac represents the desire of speed and a metaphor of the endless race of the fashion pace."
Music Creation by IMALAYA
Founded in 2019 by Mila Morgensztern, IMALAYA is a consulting agency specializing in sonic identity and tailor-made music creations for advertising, digital & events ; offering innovative, cross-disciplinary solutions: original soundtracks, partnerships with artists, playlists, 3d audio, sound installations & event design.
Event & Communications Direction & Production by INSPIRE LIVE
Founded in 2023 by Victoria Michaux, INSPIRE LIVE is a consulting agency specialized in the conception, strategy, production and management of events and communications.
With nearly a decade of expertise within the House of Dior, as international press and public relations manager, orchestrating over 50 fashion shows around the world, our founder advocates french refinement and the power of storytelling to elevate brand identities and events to new dimensions.
“The idea was to push the boundaries of the imaginable and the limits of the possible. To give a new impulse to the House of PRESSIAT and bring this collective intelligence to another level.”
Creative Production & Tech & Casting by CRUSH SERVICES
Founded by Lena Novello, CRUSH SERVICES is an event & technology production agency. In a world where virtual solutions are becoming a powerful alternative for presenting new fashion collections, we create spaces for thinking & designing in the future of immersive experiences from the real world to the virtual world & vice - versa.
Real-time unreal engine, Live VFX, AI, virtual reality, augmented reality, LED screens & motion capture are the tools we use in-house to create a realistic cinematic narrative of the highest artistic level, beyond futuristic virtual DNA & cybernetic aesthetics, rooted in a timeless vision of fashion and design.
A special thank you to our fabulous team, for your passion & hard work. Thank you for making this show possible & believing in Pressiat’s vision.
