The Pressiat SS25 collection is inspired by travelers who are a message of hope and freedom.
He wants to show a message of hope in a freedom that is not consumerism. It's through this community of travelers that he wants to show the evidence that we need to support each other and be together. Speed is always present in this collection, and we can see that we've reached a point of no return, where the scenery is barren and lifeless.
In an age marked by over-consumption, where raw materials are becoming increasingly scarce amid an ocean of dormant resources, Pressiat is committed to a sustainable approach.
The brand uses exclusively unsold fabrics in its couture and ready-to-wear creations, avoiding overproduction in response to specific orders
The scenography is a poignant representation of overconsumption, and a projection into a desert future is shown to make us aware that our world could look like this in the future.
This thematic core extends to light shows and immersive soundscapes, reinforcing the dramatic dimension.
Pressiat's Couture creations demonstrate a commitment to environmentally friendly practices, made from recycled materials or transformed into existing garments carefully selected from warehouses or flea markets. Highlighting this meticulous process aims to diminish the absurdity of mass production and disposal, calling for a reconsideration of how we consume and buy fashion in today's world.
